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Boot Walk participants start line at The Medical Center, Houston. All signage, official t-shirts, banners, start line builds were designed in-house.
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Stand-in Photo Displays, Registration signage and stage builds all proudly display our brand.
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Autograph wall and custom bandanas were all part of the family of design materials used for active engagement of our brand.
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Finish line that led participants through a 1.2-milke walk around the MD Anderson Cancer Center Campus at The Medical Center, Houston.
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Large displays usher in participants for a day of fun and engagement around the MD Anderson brand and its mission to #EndCancer.
Boot Walk to End Cancer® 2022 Event Day Design
Category
Design > Environmental Graphics
Description
Best of CASE District IV Award
Institution: University of Texas MD Anderson Cancer Center
Title of entry: Boot Walk to End Cancer® 2022 Event Day Design
About this entry: MD Anderson's Boot Walk to End Cancer® is a cross-departmental collaboration led by the Peer-to-Peer team within MD Anderson's Philanthropy Office. As part of the Event Day production, our in-house design team contributed to concepting and producing much of the signage and environmental builds including but not limited to the Start/Finish line, tent signs, A-frame signs, vinyl banners, Photo Frame displays, Autograph Walls, and stage frames. Additionally, our work spanned across to all Registrant T-shirts, Bandanas, Rewards items, print and digital collateral that played a hand in participant engagement. The look and feel were refreshed from past years, fully embracing the MD Anderson brand and placing our mission #EndCancer at the forefront of all our materials.