2023 President and Division Holiday Card Splash Pages
Category
Marketing > Marketing: Micro-sites (Other)
Description
Best of CASE District IV Award
Institution: University of Texas Rio Grande Valley
Title of entry: 2023 President and Division Holiday Card Splash Pages
About this entry: Every year the UTRGV President and other divisions send a holiday message to our internal and external stakeholders. They select a winning card design from the students participating in the UTRGV Holiday Card Contest. This past year, our team took on a new creative approach by designing an email that linked to an animated splash page. The viewers had a chance to read the message while also enjoying a fun holiday animation. The goal was to create a festive-themed user experience for all our constituents. The holiday e-cards were distributed to multiple stakeholders including our students, faculty, current and prospective students and externally to groups such as government officials, research, and health partners.