Best of CASE District V Award
 

Institution: University of Wisconsin Madison

Title of entry: The Future Issue

About this entry: “The Future Issue” of On Wisconsin magazine shows the University of Wisconsin-Madison addressing the challenges of a rapidly changing world on the occasion of the university’s 175th anniversary. The issue provides a forward-looking vision on a sweeping array of subjects, including technology, sports, urban affairs, medicine, law, politics, space exploration, genetics, climate change, food policy, business, health care, personal well-being, and higher education itself. The thread that connects these articles is hope for the future, based on UW innovations. The issue’s design reflects the futuristic theme, with a modern illustration style that ties together the cover and several articles. Along with educating readers about leading-edge research, the issue has fun with playfully futuristic photography and a humorous centerfold illustration envisioning the university on its 350th illustration in 2198. “The Future Issue” was the talk of the UW–Madison community in 2023, generating many letters and online comments, as well as extraordinary traffic for individual articles on the magazine’s website. As alumnus Greg Barnes wrote, “Your ‘Future Issue’ was meaty and impressive. I liked the looks into the future and the idea that the UW’s impressive faculty is helping to create it.”