Best of CASE District V Award
 

Institution: Purdue University

Title of entry: Purdue for Life Holiday Card

About this entry: The Purdue for Life Foundation’s marketing and communications department was tasked with creating a holiday card to send to the university’s top donors and prospects. We wanted to remind recipients of their home away from home by incorporating recognizable Purdue buildings and icons in a warm and inviting way. The result was a design that let recipients know we’re thinking about them beyond the times they make a gift to the university and brought a little bit of Purdue into their homes for the holidays.