Born to Fly
Category
Communications > Storytelling
Description
Best of CASE District VI Award
Institution: University of North Dakota Alumni Association & Foundation
Title of entry: Born to Fly
About this entry: University of North Dakota graduate Kyley (Foster) Taubenheim not only holds the school pole vault record, but her chosen career has her flying high every day as a Grand Canyon helicopter tour pilot. Kyley's story not only made for a fascinating read in the UND Alumni Magazine, but the article was accompanied by a video, accessed via QR code, that takes viewers along for the ride. Also, Kyley did a special social media shout-out to her alma mater which got great traction on Instagram and Twitter, leading to increased promotion of the entire issue of the magazine.