Best of CASE District VI Award
 

Institution: Missouri University of Science & Technology

Title of entry: Acceptance mailer

About this entry: This publication aimed to redefine the acceptance experience for incoming Missouri S&T students, surpassing the conventional No. 10 envelope with a unique mailer. Recognizing the impact of the first impression, we sought to go beyond the traditional No. 10 envelope and create a unique mailer that not only delivered the official acceptance letter but also built anticipation and fostered a sense of community from the moment students approached their mailboxes.

Our objective was to instill a sense of excitement and belonging right from the acceptance stage, encouraging students to envision themselves as integral parts of the S&T community. The challenge was to achieve this while incorporating the essential acceptance letter and maintaining cost efficiency. Combining the essential acceptance letter with a sticker sheet and tear-off social media poster, our custom mailer achieved these objectives while prioritizing cost efficiency. This innovative approach not only retained the formality of the acceptance process but also added a tangible and memorable touch, creating a lasting impression for the incoming students.

Strategic design and budget-conscious measures allowed us to enhance the mailer without exceeding printing and postage limits. We believe that this enhanced acceptance mailer not only strengthens the connection with incoming students but also sets a positive tone for their entire university journey. We look forward to witnessing the continued success and positive impact of this initiative as we welcome a new wave of students into the Missouri S&T family.