Best of CASE District VI Award
 

Institution: University of Colorado Boulder

Title of entry: Welcome, Coach Prime!

About this entry: The Advancement Marketing and Communications and Alumni Association teams created a once-in-a-lifetime video of the Forever Buffs community welcoming Coach Prime to CU Boulder through a collaborative partnership and the support of a freelance videographer. The creative partners attended an event just before the CU Boulder Football spring game and invited attendees to express their excitement, welcome Coach Prime and cheer “Sko Buffs” as a way to kick off the school year and football season. Forever Buffs were excited to engage with a variety of props as the Marketing and Communications team videoed their distinctive messages. The final product was a montage, hype video to build engagement and excitement among Forever Buffs, while welcoming Coach Prime.