Best of CASE District VI Award
 

Institution: University of Colorado Boulder

Title of entry: Prime Attention Research Campaign

About this entry: The excitement of Coach Deion Sanders' (Coach Prime’s) first home game, as well as some non-Athletics factors, surged CU Boulder’s digital presence past historic norms. This campaign seized upon this opportunity with an eye toward promoting CU Boulder’s research prowess and learning how research content would resonate with new audiences attracted to CU Boulder because of Coach Prime. The results of the campaign are being used to inform a broader reputational campaign that aims to expand awareness of CU Boulder’s top research areas: Health, Space, Climate and Quantum.