A Major Undertaking: Leveraging Campus Partnerships for a Common Goal
Category
Marketing > Marketing: Micro-sites (Other)
Description
Best of CASE District VI Award
Institution: University of Nebraska - Lincoln
Title of entry: A Major Undertaking: Leveraging Campus Partnerships for a Common Goal
About this entry: University of Nebraska–Lincoln's Admissions and Student Enrollment Management team, along with the Digital Experience Group, collaborated on a project to overhaul the UX experience for researching undergraduate majors across UNL.edu. We leveraged our strengths and those of our campus partners to refresh how prospective students discover and explore academic majors.
The final result is a list of all 150+ undergraduate majors in a consistent design and marketing presentation that can be searched or filtered by interest or college.