Best of CASE District VIII Award
 

Institution: The University of British Columbia

Title of entry: The Boy Who Carried Books

About this entry: The University of British Columbia, Okanagan campus proudly presents "The Boy Who Carried Books," a poignant and awe-inspiring narrative featuring James Magok Achuli.

James's journey from experiencing the horrors of civil war and life in a refugee camp to pursuing his third year in the International Relations program at UBCO serves as the focal point of this story. The narrative unfolds through a two-part story meticulously presented on news.ok.ubc.ca.

Employing an integrated approach, the story unfolded across various social media platforms associated with UBC Okanagan. This included engaging content on Instagram, with a captivating carousel and reel, along with insightful shares on LinkedIn, Twitter, Facebook, and TikTok.

The storytelling was driven by a profound purpose—to share James's transformative story, celebrating the life-changing power of education in the face of adversity. The decision to leverage multiple platforms aimed at ensuring widespread visibility and resonance, aligning with the university's commitment to inclusivity and impactful storytelling.

The supporting material, encapsulated in "The Boy Who Carried Books" presentation PDF file, serves as a testament to the depth and thoughtfulness behind the campaign. The impact is not merely measured in metrics but in the collective awareness and inspiration sparked by James's remarkable journey. Ultimately, the campaign stands as a powerful example of utilizing social media as a platform for impactful storytelling, bringing attention to the transformative power of education and resilience in the face of adversity.