Best of CASE Asia-Pacific Region Award
 

Institution: St Aloysius' College

Title of entry: The School of Mine Campaign

About this entry: Led by the Foundation Office at St Aloysius' College, the School of Mine Campaign is a landmark philanthropic campaign which aims to raise $20M in support of buildings, bursaries and the future of St Aloysius'. Over $19M has now been raised, and we anticipate this goal to be met and exceeded in 2024. Central to the launch and promotion of this campaign, which entered into a community/public phase in September, 2022 are the exceptional campaign videos, which have mostly been developed in house with some support from a consultant. There have been a series of four videos that have supported this campaign so far, and the first two unveiled at a campaign launch event in September 2022. We refer to Video 1 as the "inspirational video", which includes a rendition of the School's song (The Blue and Gold Forever), and Video 2, as our "Campaign in Detail" as it provides a comprehensive overview of the School of Mine Campaign. For this particular nomination, I would like to submit Video 2 (Campaign in Detail) for consideration of this award.