Best of CASE Asia-Pacific Region Award
 

Institution: German European School Singapore

Title of entry: GESS: Great Place To Work Ambassador Video Campaign

About this entry: As part of GESS’ move towards becoming an employer of choice in Singapore within the next five years, initial implementation involves periodic employee experience surveys, as an open communication for staff to share feedback on areas done well and not so well, and for senior management and HR department to consider for staff welfare and wellbeing.

As a result of these employee experience surveys, we decided to optimise the positive feedback and enthusiastic response, by conceptualising a series of Great Place To Work Ambassadors short videos, for use on GESS platforms (e.g. YouTube, Facebook, LinkedIn, website’s career page, etc.). Gathering a group of staff who volunteered or accepted HR’s invitation to be featured, we launched our inhouse filming and production. The eventual videos met with great response from our community as well as recruitment candidates who shared how they were inspired to work here after watching the videos.

The employee engagement survey and welcoming Ambassadors continue, as we want to make this a sustainable series, as part of our employer of choice strategic direction.