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Photos of how the audience interacts with the LED displays. The audience can watch the flow of posters, observe the content, and scan the QR code directed to our website for more information.
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A compilation of all the posters included in the campaign - all in order of appearance on the LED displays. The content is also available in Turkish.
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Characters of “Zone,” all together, were designed inclusively. The group includes individuals with different sexes, genders, ages; from various national backgrounds, and education programs (undergraduate students, doctoral students, etc.).
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A compilation of merchandising products - selected down from many - which are being brought to life within Spring 2024, to be distributed amongst different groups without commercial purposes.
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Activities held under the name “Zone Sessions”: Two events have taken place since the campaign's release. One was a film screening and discussion of the movie “The Piano,” and the other was a panel discussion on ‘Awareness and Communication for Equality,’ where everyone (from students to staff) was invited for an interactive session directly related to gender-based violence.
Zone : An Awareness Campaign on Gender Based Violence
Category
Design > Environmental Graphics
Description
Best of CASE Europe Region Award
Institution: Koc University
Title of entry: Zone : An Awareness Campaign on Gender Based Violence
About this entry: Zone is a communication campaign that aims to raise awareness on gender based violence around Koç University campus. Its main purpose is to educate everyone in the campus (primarily students, secondarily staff and educators) on the ways in which gender based violence comes across in daily life, how to deal with it, who to address, and how to get help. Circle Graphic Communication Design Studio (CIRCLE is a student-led visual communication design studio led by a design school faculty) initiated the project (under the coordination of the Gender Equality Office) by designing an identity, which now includes three bright colors, a legible sans-serif font, and a set of characters which inclusively represent the members of our campus community. Secondly we selected seven terms related to gender based violence and built dialogues around them. Whilst finalizing our products, we decided on installing led displays to put around selected spots around campus - in order to avoid paper waste, become more distinctive within the campus (with excessive amounts of posters and printed products around) and to have the new message appear on a new, unconventional media. Since the campaign was recently released, we have not received sufficient feedback. However, we hope to make a difference around our campus, where our community feels safe, communicates better, and feels free to openly express their feelings and share their experiences.