Best of CASE District II Award
 

Institution: University of Toronto

Title of entry: University of Toronto Faculty of Engineering 150th Anniversary Signage

About this entry: From bridges and biofuels to robots and radios, U of T engineers have been changing what’s possible for more than 150 years. Our engineers ask tough questions, take things apart and find better ways of doing things. The impossible is just an invitation to invent and disrupt the status quo.

2023 marked the 150th anniversary of the University of Toronto’s Faculty of Applied Science & Engineering. To celebrate this historic milestone, Engineering launched a yearlong marketing and communications campaign to increase awareness of its impact over the past century and its vision for the future while engaging with the U of T community at home and around the world. The campaign also kicked off Engineering’s new fundraising efforts as part of the university’s overarching fundraising campaign.

To cultivate a spirit of celebration among faculty, staff, students, alumni and the U of T community, an internal team developed an inspiring collection of celebratory outdoor signage, which we strategically placed in high-traffic areas on campus and leveraged these locations throughout the year for events and celebrations. With bold headlines, captivating imagery and a custom logo, the signage celebrates 150 years of U of T Engineering and highlights the bold, compassionate thinkers who continue to shape a better future, transform communities and spark some of the world’s biggest engineering breakthroughs.

The signage was installed in April 2023, in time to kick off the yearlong celebration and will remain installed until April 2024.