Best of CASE Europe Region Award
 

Institution: Glasgow Caledonian University

Title of entry: Glasgow Caledonian University Stakeholder Video

About this entry: The video was created as the opening for our 2024 Annual Stakeholder event; an event where the University showcases our key developments and impact over the past year, as well as highlighting our ambitions for the future to an audience of students, staff, alumni, industry partners, and the communities we serve.

We wanted to create a video that sets the scene for what makes Glasgow Caledonian Scotland’s largest and leading modern University. A video that showcases why our students choose us, why our partners choose to work with us, and one that radiates the warm welcome that GCU – the University for the Common Good – is so very well known for. We wanted to incorporate a mix of students, alumni and supporters, and to intentionally create a video that could be used for a number of purposes across the institution. Overall our aim was to create a video that left the Glasgow Caledonian community feeling proud to be associated with the University, and that left those who were not already engaged with us wanting to be!