Best of CASE Europe Region Award
 

Institution: Universitat Internacional de Catalunya

Title of entry: UIC Barcelona 25th Anniversary Strategic Comms Plan

About this entry: The strategic Comms Plan for our 25th Anniversary in the 2022-2023 wanted to focus and give visibility on our quality teaching, research and excellence in knowledge transfer as well as our internationalisation, as we are a university open to the world. The goal was not only what we had achieved in the past 25 years but moreover explain what was coming in the future for our young University with our proven track record.

Our key target was the entire university community, internal and external, with special aim towards our more than 27.000 Alumni, as well as companies, institutions and others that help us meet our high standards and academic goals. Throughout the anniversary celebration year, we organised a variety of events and activities that were touch points with our different key groups within our broad community. We also expanded the knowledge of who we are as a higher academic institution with other key groups in society, such as the general public, other institutions, regional and city government, as well as press.

We believe that all goals were met and we can say that the Universitat Internacional de Catalunya - UIC Barcelona, is today better known and that all that was done that year, reinforced the perception of our Institution as a prestigious University in many fields of science and humanities.

The plan and how it was put into place made us all feel proud to be UIC Barcelona and tightened the bonds within!