Best of CASE District I Award
 

Institution: Brandeis University

Title of entry: BOLD Rising Star Awards

About this entry: Since 2020, Brandeis recognizes a select group of young alumni who have graduated in the last ten years (BOLD is short for Brandeisians of the last Decade) for outstanding work and/or emerging leadership in their chosen fields.

In 2024, the campaign went beyond the written storytelling of past efforts. Rather, the year’s campaign was a multimedia effort that lived in print, online, and at an in-person event in an effort to engage young alumni.

Sensing an additional opportunity to inspire prospective students, we partnered with colleagues in the admissions office who used the resulting content to share with high school seniors and their families. For the admissions team, the content, which was promoted on social media and via email as part of its yield campaign, provided a realistic peek at the pathways our alumni take after graduation. This content was particularly important for admitted students making their final choices between schools.

In the end, we produced:

- Three written stories for the Alumni and and Admissions websites
- Three miniature versions of these profiles for the alumni magazine
- Social and email content promoting the various profiles, for alumni and prospective students
- A video profiling all three winners
- Professional photography of all winners, including coordinating a photoshoot in Jerusalem
- A live event where the university president recognized the winners during Alumni Weekend/reunions
- The design of a new graphic used across marketing channels and crystal star-shaped paper weights for the awardees.