Best of CASE District III Award
 

Institution: University of North Carolina Asheville

Title of entry: Where It All Starts: UNC Asheville Admissions Road Piece

About this entry: The brand new UNC Asheville Admissions Road Piece is a visually striking introduction to the university, designed specifically for Admissions Counselors to use at high schools and college fairs. This first-touch resource provides prospective students with a compelling snapshot of academic opportunities, campus life, and the vibrant city of Asheville, NC—all in a compact, easy-to-navigate format.

Crafted entirely in-house by members of the Communications & Marketing and Admissions teams, this piece seamlessly integrates elements of a new style guide developed in collaboration with an outside agency. Bold photography, engaging infographics, and layered collage-style design bring the student experience to life, while curated talking points ensure counselors can easily guide conversations.

A highlight of the piece is the fold-out back cover, offering a breathtaking bird’s-eye view of UNC Asheville's campus nestled against a backdrop of the Blue Ridge Mountains at sunset. Labeled campus landmarks help counselors provide a personalized, interactive introduction to academic buildings, residence halls, and campus hotspots.

Designed to stand out in a crowded recruitment landscape, this piece is more than an informational brochure—it’s an invitation to explore, engage, and envision a future at UNC Asheville.