Best of CASE District IV Award
 

Institution: The University of Texas At Austin

Title of entry: Global Engagement Report 2022-2024 Campaign

About this entry: The University of Texas at Austin is a leader in global education, research, and collaboration. With more than 9,000 international students and scholars on campus and connections in 185 countries, UT is an academic and creative engine driving discoveries and changing lives worldwide.

The Global Engagement Report is more than just a publication; it’s a strategic storytelling initiative that includes a printed biannual report, an interactive website, a launch newsletter, campus promotional materials, and a yearlong social media campaign. The current edition of the report features the evolution of its digital version from the previous static PDF to an immersive, interactive website, expanding accessibility while presenting a richer, more dynamic exploration of the University's international initiatives.

The current campaign includes more articles than ever before, with 88 pages of content representing a wide range of international champions, alumni, disciplines, and programs. We kept the copy short and the visuals strong to keep readers engaged in witnessing the breadth of UT’s global efforts. By investing our time in overhauling the report's digital presence and elevating the design of the printed report, the communications team ensured the report would resonate with international stakeholders.

As the definitive vehicle for the Texas Global mission, this report underscores the power of global engagement at the University in shaping future leaders, strengthening transnational research collaborations, and encouraging innovation that transforms lives. With increased engagement, amplified website traffic, and strengthened stakeholder relationships, we’re making a difference in the world — one story at a time.