Best of CASE District V Award
 

Institution: Lawrence University

Title of entry: Conservatory of Music 150th Anniversary

About this entry: Lawrence University, a liberal arts college with both a Conservatory of Music and a College of Arts & Sciences, began a celebration of the 150th anniversary of the Conservatory in September 2024. The launch of the year-long celebration included a digital campaign featuring a landing page on the Lawrence website that features a video loop, photography, an events calendar, a social media asset kit, news stories and features, and a digital timeline marking important moments in the 150-year history. It has been continually updated as the celebration has progressed, providing a touchpoint for our campus community, alumni, and the wider Appleton community. The engagement on the page has been through the roof, including averaging a robust 7 minutes per visit to the page.