Best of CASE District V Award
 

Institution: Miami University

Title of entry: #MoveInMiami 2024: “The Future Is in Your Hands”

About this entry: Audience & Strategic Goal
#MoveInMiami is Miami University’s annual day of giving, engaging alumni, parents, friends, faculty, staff, and students. In 2024, we celebrated the Class of 2028 by rallying support for hundreds of university initiatives. The campaign surpassed expectations, setting a new benchmark for future efforts.

Summary: What We Did, How, and Why

What We Did:
In August 2024, we hosted the 11th #MoveInMiami, aiming for 2,028 gifts in 20 hours and 28 minutes. We exceeded our goal, securing 4,939 gifts and raising $5,954,596—the largest total to date.

How We Did It:

Interactive Engagement: A mailed paper fortune teller helped donors explore giving options.
Expanded Project Pages: Over 200 pages allowed departments, teams, and clubs to champion their causes.
Personalized Storytelling: Donor sentiments from a new “Why I Gave” feature were shared on our website and social media.
Why We Did It:

To harness the nostalgia of move-in day and foster a culture of philanthropy.
To demonstrate donor impact and honor donor choice.
To increase alumni participation and elevate student support.
Results & Impact

4,900+ donors raised nearly $6 million.
14.21% were first-time donors.
85.5% donor retention rate.
662 campus programs benefited from donor support.
See PDF for complete details.