Best of CASE District VII Award
 

Institution: University of California, Davis

Title of entry: Campaign Celebration Event invitation package

About this entry: At the conclusion of UC Davis’ $2 billion comprehensive giving campaign, four different events were held on the same day, each one celebrating a different aspect of the campaign targeted at unique audiences. Our team created a high-quality, themed and variable print invitation package with five different invitee segments who would be invited to one or more of the day’s events along with a unique registration card.
The four events are:
• “The Greatest Show,” a carnival themed celebration for the entire campus community highlighting campaign successes in a fun and extravagant manner.
• “Volunteer Leadership Summit,” a corporate-style event for university development volunteers, recognizing their support and stewarding future efforts.
• “The After Party,” a VIP cocktail reception for the campaign’s major and most valued donors.
• “UC Davis Foundation Board Meeting,” a regular meeting of the UC Davis Foundation board of directors.
Most recipients were invited to just the carnival themed event, but many individuals were invited to two events, with VIPs invited to three or all four events. For this reason, each event invite needed to feel individual and separate from the others without overwhelming recipients. To achieve this we created a variable package of materials featuring unique invite cards for each of the day’s events distributed in different combinations--depending on the recipient--along with variable data registration cards.
In addition to the complex print invitation package, electronic invitations were created and distributed as well.