Best of CASE District VII Award
 

Institution: University of Southern California

Title of entry: Alumni/General Interest: Any Institution Type (Targeted Audience)

About this entry: The primary purpose of USC Viterbi magazine is to act as a bridge to the Trojan engineering community.

Most of these readers do not go to school here anymore. They’re not paying tuition. Many probably don’t even live in Los Angeles. Most of them live hectic, busy lives where they are drowning in stimuli, noise and demands of their time. Often times, they only hear from us when it’s an ask for money.

Our purpose is to cut through that noise and bring some value to their day. To make them proud of this institution and their affiliation with it. For example, our Spring 2024 issue focused on the 20th anniversary of the naming gift from namesake Andrew Viterbi. To commemorate it, we focused on some of the "big wins" over the past two decades.