Best of CASE District VII Award
 

Institution: Stanford University

Title of entry: Stanford Business

About this entry: Stanford Business plays a key role in our strategic communications, highlighting the impact of faculty research while keeping alumni connected to the school. Each issue delivers a mix of faculty insights, alumni impact, and campus perspectives, ensuring that readers stay engaged and informed.

Alumni tell us the magazine feels more substantial and engaging than ever, with one reader sharing: “I used to breeze through it in 10 minutes — now I’ve been reading for an hour, and I’m not even close to done.”

The magazine is designed to flow naturally, moving from quick reads to deeper faculty insights and long-form features and culminating in profiles from the community. In 2024, we introduced Footnote, a hidden footprint that adds a playful, interactive element, inviting readers to engage in a new way.

Fall 2024’s cover story on academic freedom tackled one of the most pressing issues in higher education, earning direct praise from the university president. Spring 2024 showcased our ability to make complex faculty research engaging and accessible, with an in-depth look at innovations in A/B testing. Alumni feedback confirmed the value of these deeper dives: “Especially fascinating to read what the faculty are researching.”

Every element of our magazine — storytelling, design, and distribution — is intentional and strategic, ensuring Stanford Business engages alumni and strengthens GSB’s thought leadership.