Best of CASE District VII Award
 

Institution: Stanford University

Title of entry: Stanford Business Spring 2024 Cover

About this entry: Our Spring 2024 cover story for Stanford Business magazine was a deep dive into A/B testing. Our agency partner suggested the incredibly clever idea to use two different artists for the cover, and have them iterate back and forth to show two different visualizations of the cover. This gave readers an additional visual clue to draw them into a complicated topic.

Every cover of our magazine features a unique treatment with large text wrapping from the back to the front. This text acts as a whimsical table of contents, highlighting unusual or unexpected words from our stories, such as “Snoop Dogg,” “Gobbledygook,” or “Hot Biscuit.”