Best of CASE District VII Award
 

Institution: Stanford University

Title of entry: Explainers

About this entry: Stanford GSB has actively embraced the power of short form video content to reach broader audiences and meet the escalating demands of our external audiences. This strategic move has been fueled by the necessity for rapid dissemination of information and quick-hit takeaways across our YouTube channel, social media platforms, and as complementary content to enhance our overall messaging.

In our Explainer video series, we use abstract animations and cutting-edge motion graphics to demystify complex terms. Covering topics like unicorn companies, carbon reporting, machine learning, algorithms, and design thinking, these videos help demystify ideas that shape our economy, technology, and daily lives. Whether you’re a student, entrepreneur, business professional, or just curious, Explainers provides clear insights into the forces driving innovation and decision-making today. Understanding these concepts empowers individuals to navigate a rapidly changing world with confidence.

This approach breaks down timely business concepts into quick, digestible segments—about a minute each — making complex ideas easy to grasp. The mix of creativity and brevity keeps our audience informed in a way that’s both efficient and engaging. We are seeing an average 7-10k views on each video, and anticipate that in the future we will see significantly more as we transition to a vertical aspect ratio. We also share them on social media, where they garner significant engagement.