Best of CASE District VI Award
 

Institution: Metropolitan State University of Denver

Title of entry: Explore your future

About this entry: The "Explore your future" video was created as a recruitment and brand awareness piece designed primarily for prospective students and their families. The strategic goal was to deliver an engaging, two-minute introduction to MSU Denver that supports recruitment, admissions, retention and community engagement, while reinforcing MSU Denver’s identity as a leading urban university committed to access and student success.

We produced a dynamic, visually compelling campus tour combining cinematic drone footage, high-energy b-roll, and authentic student life moments to showcase key academic buildings, campus amenities and the vibrancy of daily life. The video integrates branding from the university's "Changemakers" advertising campaign to align with MSU Denver's mission and impact as its being portrayed in ads throughout the community. We emphasized accessibility features and inclusive spaces to reflect MSU Denver’s commitment to equity and belonging.

By centering real student experiences and maintaining a welcoming, energetic tone, we created a piece that resonates emotionally while delivering practical information. The concise two-minute format supports strong retention and cross-platform use across web, social, admissions presentations and recruitment events.

Results have exceeded expectations. To date, the video has generated 135,961 views on YouTube with an average percentage-viewed of 72.9%. In the first three months since it was published across platforms, it was viewed about 12,500 times, surpassing our goals of 12,000 three-month views and 70% percentage-viewed. It now serves as a cornerstone enrollment marketing asset, strengthening first impressions and expanding MSU Denver’s brand visibility at scale: https://youtu.be/b3xprk4Js_c?si=HHttMSfi8R64CHmI