UCSF's The Feeney Way
Category
Fundraising > Donor Relations & Stewardship Initiatives
Description
Best of CASE District VII Award
Institution: University of California, San Francisco
Title of entry: UCSF's The Feeney Way
About this entry: Chuck Feeney, the philanthropist who inspired The Giving Pledge, transformed the UCSF Mission Bay Campus. Chuck Feeney had a global impact but, for most of his life, gave anonymously. He led the vision to create UCSF’s Mission Bay campus and continued to support capital projects for more than 20 years. Thanks to him, the entire campus and seven buildings, including a medical center, became a reality.
In 2025, UCSF honored him by creating “The Feeney Way”, renaming a campus street, with the goals of stewardship of his legacy and his family, highlighting for our campus community the importance of philanthropy to our mission, and demonstrating to our current donors and prospects how much we value capital support as we actively fundraise for buildings on our Parnassus Heights Campus. This project necessitated cross-campus collaboration and included strategic communications to our campus community, a comprehensive approach to signage with multiple elements, and an event.
The impact of this strategic initiative included stewardship of a transformational donor family, increased awareness of the impact of philanthropy on UCSF’s mission through campus communications and demonstrated our commitment to capital support recognition for our current board members and capital campaign prospects.