Behind Every Breakthrough
Category
Communications > Communications Initiatives (More Than 25 Staff)
Description
Best of CASE District VII Award
Institution: University of California San Diego
Title of entry: Behind Every Breakthrough
About this entry: At the University of California San Diego, we unapologetically push boundaries and challenge expectations. As one of the top 10 research universities in the nation, we drive innovation and change to advance society, propel economic growth, and make our world a better place.
In early 2025, a series of Executive Orders jeopardized billions of dollars of federal research funding for universities. With a staggering $1.7B in funding at risk for UC San Diego alone, campus leaders immediately acted to address and mitigate potential implications. University Communications created the Behind Every Breakthrough integrated, strategic communications campaign to meet this moment in time by raising awareness of the university’s research impact and providing timely information to stakeholders.