Best of CASE District VII Award
 

Institution: University of California, Santa Cruz

Title of entry: Life Beyond the Redwoods

About this entry: Life Beyond the Redwoods: The Class of 2024, one year later, is an annual multi-channel communications initiative that documents the journeys of UC Santa Cruz graduates one year after commencement. Now in its third year, the initiative spotlights eight alumni whose stories bring to life what a UCSC education makes possible.

The Class of 2024 cohort has gone on to do remarkable things. Tanner Rowland is serving as a Congressional Aide in the U.S. House of Representatives. Ricardo Esquivel is a Software Engineer at Microsoft. Arsema Moges is a Product Manager at Apple. Ryan Haraden is a J.D. Candidate at Georgetown University Law Center. Danny Cruz is pursuing a Ph.D. at University of Michigan Medicine. Together, they represent careers spanning tech, law, public service, biomedical research, entertainment, and venture capital—and the full diversity of backgrounds that defines UCSC's student body.

The campaign runs across three platforms: a 24-page print publication, a dedicated webpage on the UCSC Alumni site, and eight long-form profiles on the UCSC Newscenter, reaching audiences at every stage of their relationship with the university, from prospective students to major gift donors.