Drive the Future
Publications > Fundraising: Case Statements / General Cultivation Publications
Best of CASE District VI Award
Institution: University of North Dakota Alumni Association & Foundation
Title of entry: Drive the Future
About this entry: For every college represented at UND, we have created an individual fundraising piece called "Drive the Future." Each year, we update these pieces, adding new information and features. In FY21, we revamped the strategy behind the content. In FY22, we revamped the design. Five out of nine examples are attached.
These Drive the Future pieces are mainly used by our development officers (fundraisers for each college) as they pay visits to donors. The colleges' leaders also use them for fundraising purposes.
Elements of each piece include: 1) A "Snapshot" page with distinguishing factors unique to each college, including its mission and a quote from the dean. 2) A "By the Numbers" page lists statistics about the college's students, faculty and programs as well as scholarship dollars awarded. 3) A "Student Success Story" highlights a standout student whose success has been made possible by a scholarship. 4) A "Faculty Focus" story highlights a faculty member - often endowed - who has achieved unique successes in their career at UND. 5) A "UND Legacy" story highlights a donor or couple who has given back to the college in a generous way. 6) An "Opportunities for Impact" page outlines the unique financial needs and opportunities for giving to the college. 6) The development officer's and dean's contact information, a quote from a student and a QR code linking to the colllege's social media accounts are included on the cover.