Best of CASE District I Award
 

Institution: Northeastern University

Title of entry: YOU’RE IN

About this entry: Some call Northeastern University the experience of a lifetime. Others refer to us as a global community. We like to say it’s nothing short of amazing here.

To demonstrate this, we created a comprehensive guide for admitted students that gave them a holistic view of how they could grow in ways they never imagined, chart their own academic path, and pursue their passions, aspirations, and goals.

As a global university, Northeastern offers several enrollment pathways through our partnerships and campuses located around the world. These include our vibrant Boston and Oakland campuses with deep connections to the surrounding urban areas. Students can also launch their academic careers at a different global location through The N.U.in Program or Global Scholars Program.

The contents of each mailing were personalized based on the student’s particular pathway, containing relevant information to help them understand what’s in store for them by enrolling at Northeastern—a university like no other.

The guide was developed in close collaboration with Northeastern’s internal Creative and Admissions Communications teams and partners across the university. We created an impactful direct mail campaign that has earned positive comments from students and families, ranging from “Husky strong” to “Northeastern University, here comes Kayla. The smile says it all!”