Best of CASE District I Award
 

Institution: Providence College

Title of entry: Providence College PSA Anthem Video: PURPOSE

About this entry: “Purpose,” Providence College’s anthem video, exemplifies the PC community of students, faculty, student-athletes, and Dominican friars as those who seek knowledge, meaning, purpose, and truth — those who seek more. The spot debuted before the live audience at the sold-out men’s basketball home opener on November 6, 2023, at Amica Mutual Pavilion. Since then, Friar fans across the country -- and all those watching on FOX Sports and other platforms that broadcast BIG EAST and Hockey East sports -- have seen a 30-second version of the commercial during televised men’s basketball and hockey games throughout 2023-2024 season.

Meant to exemplify Providence College's high quality and its commitment to providing a superb education in a community environment that embraces opportunities to make meaningful connections with others and participate fully in the life of the community, the fast-paced video capitalizes on Friar sports' high profile and communicates those core messages to audiences unreachable through other channels. Every viewing reinforces the college's brand identity and supports its messaging strategy, while building alumni and student pride and conveying the institution's essential quality and commitment to excellence.