Best of CASE District I Award
 

Institution: Providence College

Title of entry: Providence College Brand Website

About this entry: The Providence College brand identity was built on a foundation of robust community participation. Faculty members, students, Dominican friars, alumni, and other stakeholders all helped shape the brand and the associated strategy with the understanding that it would become a vital and accessible community resource. The brand website, brand.providence.edu, honors the commitment to those stakeholders by going beyond the typical college brand web page to provide strategy insights, detailed user guides, and access to brand collateral for community members to use in their own professional communications. This transparency has helped to foster widespread brand adoption while also accelerating the process of making it visible throughout the college. Community members see it as a shared resource and they value the associated opportunities to help the institution achieve its strategic goals through communications that tell a coherent story and help people to make the emotional connections that increase good will and enthusiasm.