Compelling Perspectives
Category
Marketing > Marketing: Marketing Initiatives (10-25 Staff)
Description
Best of CASE District II Award
Institution: Lehigh University
Title of entry: Compelling Perspectives
About this entry: ‘Compelling Perspectives’ is a speaker series that focuses on topics of critical and societal importance. It aims to provide a forum for respectful discourse across a range of views. At a time when echo chambers and surface-level sound bytes threaten to replace healthy discourse, this forum is one way that Lehigh seeks to foster principled dialogue, build understanding, and bridge divides.
The goal for this project was to develop the visual identity for the series—including all associated collateral, which ranged from emails to posters to websites to social media to environmental graphics.
The impact of our work is seen in the high engagement users have had with digital content created by the university (web and social media), and in the university community’s interest in future ‘Compelling Perspectives' events.